What you need to make cakes at home. Your business at home on cakes. To prepare the mastic, you need

This type of activity is suitable not only for professional pastry chefs. If you have good skills, are willing to learn and master new techniques, you can build a profitable business even without a diploma. An important step on the path to success is the competent preparation of a business plan, which will take into account the initial investment, select the product range, think over the organization of the production process, calculate the cost and assess all possible risks.

Selection of product range and assessment of the target audience

Like any business, baking cakes to order cannot be a chaotic process, you must understand what and for whom you will produce. As a rule, cakes are ordered on the occasion of holidays. The latter are divided into two groups that define your target audience:

1. Personal (family)- birthdays, weddings and anniversaries. Such events take place all year round, and they form your main (permanent) income. The target audience for this category are families with children (middle-aged women). To work in this direction, you will need to create several basic recipes, with the possibility of individual decoration.
2. State- New Year, March 8, February 23, Valentine's Day. These holidays create a peak demand for corporate bookings. To serve this category of events, you can create catalogs with ready-made decor in advance, which will simplify the process with a large flow of customers.

In addition, restaurants and catering agencies can be your potential buyers.

Particular attention should be paid to the choice of recipe. If you are not a professional confectioner, start with classic cake recipes: sponge cake, honey dough, waffles. Also pick up several options for creams. For each type of cake and cream, make a description and an accurate list of products, indicating the weight of the ingredients and the final product. All recipes used must be recorded in a separate book.

In addition to the recipe, it is important to pay attention to the design of the cakes. It is performed using various products: marzipan, mastic, images on food paper, jelly, thick creams, icing. The chosen method of decorating the cake must also be entered in the recipe book indicating the ingredients, the amount of consumption of products and the finished volume.

Starting equipment for the production of cakes

Baking homemade cakes to order will require minimal start-up capital, since a significant part of the inventory, as a rule, is already in any kitchen. However, if your equipment cannot provide quality workmanship, it will need to be replaced or supplemented. For a full-fledged work, you need:

• Oven- from 200 dollars;
• hob- from 100 dollars;
• Hand blender with attachments- from 50 dollars;
• Refrigerator with freezer- from 150 dollars;
• Bakeware- from 10 dollars;
• Confectionery syringes with nozzles- from 5 dollars;
• Dishes of various sizes (stainless steel bowls)- from 10 dollars;
• Measuring cups or ladles- from 2 dollars;
• Measuring spoon-scales- from 10 dollars;
• kitchen scales- from 4 dollars;
• Spatulas and brushes- from $5 per set;
• Plungers, extruders, irons and punches for working with mastic- from 15 dollars;
• chocolate forks- from $15 per set;
• Digital thermometer- from 6 dollars;
• Kitchen table- from 15 dollars.

Thus, the cost of equipment from scratch will be from $ 597. Provided that household appliances, furniture and utensils are already available, the starting cost for inventory is from $ 72.

If possible, you can purchase a food printer to print images for cakes. It starts at $160 plus $30 for a food grade ink kit.

Cost calculation and product weight tables

When making cakes to order, the business plan must necessarily include the calculation of the cost of all types of products. This is necessary to determine the market value of products and, as a result, your profit. For each selected recipe, a separate analysis is carried out, then the estimated monthly output and income are determined.

When calculating the cost, it is best to use a table in Excel, where the ingredients of the cakes and their cost will be entered. (You can find ready-made tables developed by masters on the net, but they do not guarantee correct operation). Immediately, using formulas, you can create a small program to calculate the weight of the finished cake. For example, in the summary table of the recipe, you provide data for a product weighing 1 kilogram, and then, taking these parameters into account, make up a proportion to determine the consumption of products per cake, the weight specified by the client. To make the calculations more accurate, it is important to take into account the category of eggs used.

You can also enter data on the time spent on baking in the table. All this will allow you to quickly determine the cost of the finished product, depending on the current market price of the products and your labor costs.

An approximate calculation of the cost of a biscuit cake:

For the cake (diameter 28 centimeters, pure height 5.5 centimeters, final weight 1 kilogram):

• Eggs of the first category(7 pieces) - from 25 US cents;
• Sugar(350 grams) - from 25 cents;
• Flour(280 grams) - from 16 cents;
• Baking powder(10.5 grams) - from 5 cents;
• Vegetable oil(105 grams) - from 50 cents;
• Water(80 grams) - 2 cents;
• Vanilla- 10 cents.

Cream Charlotte (1 kilogram):

• Eggs of the first category(6 pieces) - from 20 cents;
• Butter 82%(350 grams) - 1.5 dollars.

Mastic for close-fitting and decorations (1 kilogram):

• Sugar(470 grams) - from 45 cents;
• Gelatin(12.5 grams) - 20 cents;
• Eggs of the first category(2 squirrels) - 10 cents;
• Lemon acid(1 gram) - 1 cent;
• Water(150 grams) - 3 cents;
• Food coloring- from 2 dollars per set;
• Powdered sugar(150 grams) - 20 cents.

For 1 kilogram of cakes, 1 kilogram of cream and 0.5 kilograms of mastic will be required. Thus, the cost of a finished cake weighing 2.5 kilograms will be $3.5. (Prices may vary by region and season).

When calculating, it is necessary to take into account not only products, but also utility costs: electricity, gas and water, since with constant cooking, utility bills will increase significantly. However, they should be calculated empirically, based on the total consumption during the month.

Types of cake packaging

The packaging plays an important role in the perception of your product by the customer. It should be disposable and correspond to modern ideas. In other words, bringing a cake to a customer on a plate or tray is not professional. Proper cake packaging:

• A special substrate on which the cake is initially laid. They come in various shapes and sizes.
• Ready-made cardboard or plastic boxes. You can pre-purchase various box sizes for the selected range of products.
• Do-it-yourself packaging. On the Internet, you can find many quick methods for making original packaging that will allow you to create your own memorable style.
• The cost of the selected packaging is also added to the cost of your cake.

How much do cakes earn

The income that the custom cake business provides depends on your output. An intermediate confectioner is able to produce about 4 units per day. In this case, the weight of the product should be taken into account. The larger the volume of the cake, the more profitable it is to make it. For example, a wedding cake weighing 7.5 kilograms would require an investment of $10.5, while its minimum market price for the buyer would be from $7 per kilogram, or $73.5. Net profit will be 63 dollars.

This means that by doing one such cake (or several cakes of equal weight) every day (with a five-day work week), you can earn up to $ 1,260 per month.

* Calculations use average data for Russia

30 000₽

Starting investments

200 - 300%

Product markup

1 month

Payback period

From 10 000 rub.

A home business on cakes is a great business idea for moms on maternity leave, as well as everyone who loves to cook beautifully and tasty. In this article, we decided to answer the main questions of beginner cake makers and give them an incentive to act.

In other words, for those people who really want to learn something, there is no shortage of information. All bakers “from God” were once mere mortals. You can master all the wisdom in baking cakes for free and on your own only if you have the desire and ability to self-organize. It is best if you conduct the first experiments on your home, slowly and step by step honing your skills. Do not rush to immediately sell without really learning anything. So that later you don’t blush in front of people and discourage yourself from moving on. Break more firewood, but let no one except the closest people know about it. Oh yeah, don't forget to take pictures of successful attempts. They will come in handy for your portfolio.

Cost price. How to calculate the price of a cake

To bake cakes to order, you do not have to draw up a business plan according to generally accepted canons and standards. It will be enough to learn how to calculate the cost of cakes and set a margin that will allow you to extract the desired profit. In simple terms, the cost of a cake is the cost of all the ingredients included in it + the price of packaging and other consumables. To calculate the cost, you will need to know the number of ingredients. The inconvenience is that you will need to transfer many ingredients from teaspoons, tablespoons and faceted glasses to grams and kilograms. To make calculations easier, keep translation tables close by, like this one:

There are a lot of similar tables on the Internet, translation into weight measures can be found for any product. An easier option is to purchase a kitchen scale. The only thing is, if you are weighing something that cannot be weighed without dishes, do not forget to subtract the weight of the dishes from the resulting figure. Also note that the weight of the finished cake will always differ from the weight of its ingredients, as shrinkage occurs during baking.

How much do you charge for your cakes? Experienced cake makers advise boldly multiplying the cost by 2-3 times (markup 200-300%). That is, if the cost of a conditional cake is 1000 rubles, then the price of 2000-3000 rubles is normal. Remember that the cake includes not only the ingredients, but also the light, gas, water spent on its preparation, and most importantly, your time and your work, which should also be rewarded. The second criterion when setting the price is the price of competitors. The price should not be higher than other cake makers.

How to calculate profit? What do you want? 30 thousand rubles a month? Then you need to sell 15 conditional cakes with a cost of 1000 rubles at a price of 3000 rubles. 50 thousand rubles? Then you need to sell exactly the same 25 cakes. This is elementary mathematics, elementary school. Of course, all the cakes will be of different sizes, weights, and costs, but sketching out a rough plan is not difficult. As a rule, most often private traders order cakes weighing 2 kg or more. You can't earn much in the production of cakes and mini-cakes.

Competition. What kind of cake to surprise the sophisticated

"Households". They “sit at home in their kitchen and try to bake to order”.... “They don’t have a health book, they don’t have special equipment.” This is “lack of any control over the production process” ... Some seasoned confectioners, whose interviews can be found on the net, in their own words can demotivate you. But try to react less to them. Despite the huge competition, anyone can stand out with their confectionery and make money on it. He is not even very versed in catering, does not know the norms of SanPiN and does not have a network of pastry shops behind him. To figure out how to stand out, you need to do two things. The first is to see what offers are available in your city. The second is to see what offers are not available in your city yet. You should pay attention not to the assortment of large confectioneries (although knowing their cakes and prices will not hurt either), but to what private traders offer. The best way to search is through social networks. A simple query with the word "cakes" and the name of your city will give you a lot of food for thought. For example, the query “Moscow cakes” on the Vkontakte social network gives 1838 answers, “Krasnodar cakes” - 414 answers, and even “Pyatigorsk cakes” - 34.

But do not rush to despair of such a beating! Probably half of these groups are dead. Their number well illustrates the number of failed attempts to start a business. See what quality is offered in the largest and most active groups: this is what you should strive for. Here, at the same time, you can see the methods of doing business on social networks, but more on that later. Please note that no one offers ordinary Napoleons and sour cream to order. Most often, these are all kinds of children's and wedding cakes: romantic and funny, bright and stylish. A huge number of stories. Someone makes chocolate portraits, someone sculpts confectionery trees, someone produces edible Disney cartoons ...

Ready-made ideas for your business

No matter how unfortunate it is for you, but all the ideas for cakes have already been invented. On the one hand, this is good - there are many examples for inspiration. A good selection with 300 ideas for decorating cakes from the 1000 ideas portal. On the other hand, you can't invent anything radically new. If you don't believe me, try this experiment. Go to any Internet search engine in the pictures section. Type the phrase "cake in the form of ..." and then substitute any words that come to your mind: "piano", "iron", "elephant" and so on. Whatever request you make, all the cakes have already been invented by someone. Moreover, the peculiarities of the cake business are such that sometimes the client himself acts as the main creative inventor, sending you a photo of some cake in the form of a cap or a pink laptop with a request to bake exactly the same and no other. Here we are gradually approaching the fact that the idea itself does not in any way guarantee you 100% success without a lack of skill, a willingness to take on any order and, of course, without the right approach to promotion.

Promotion. How to advertise yourself for free

After you get your hand on cooking cakes for your family, start moving on to acquaintances and friends. Surely by this time recipes and photos that you are not ashamed to show will appear in your portfolio. Be sure to create a group or page on Vkontakte, Odnoklassniki and Instagram and try to fill them out regularly, keep active, invite friends. You can publish not only your own photo reports, but also photos of cakes from other masters, inspiring ideas. Try to lead communities not too banal - people like a lively approach, lively emotions, watching the process. Remember that the main thing is your customers, so set up phone notifications for incoming messages, try to respond to orders as quickly as possible. Over time, you will realize that social networks can be your launching pad for much more. Many cake makers through social networks are beginning to gather an audience for their own master classes, hold promotions with free tasting, upload educational videos, and hold contests with reposts. Remember that in the name of your accounts you must definitely use the word “cakes”, “cakes to order” and so on, so that you are sure to be found when searching.

Pay close attention to the Instagram page. Up to 80% of your customers are likely to come from there. Food photography is one of the most common types of blogging on this social network. Learn the basic principles of food photography. Consider examples of the best pastry art Instagram accounts. As a rule, photos of food with a natural light source are successful. In the light of lamps, any food looks plastic and unattractive. The composition of the frame, angle, background are also very important. Here is a good article on how to properly sell food through Instagram, from which you can get some useful ideas. Also, take a good look at the tips for designing Instagram profiles - a lot of articles have been written on this topic.

Many decide that the most important thing in starting a cake home business is to create your website. And it is desirable that the design of the site looks richer and more expensive. But this step should be taken only after considering the consequences well. Otherwise, there is a risk of getting what the majority gets - a bunch of money spent, a slanting-crooked page that Yandex and Google bypass (and therefore your customers don’t see), periodic blocking and a whole set of hitherto unfamiliar technical problems, that distract you from your main occupation.

Ready-made ideas for your business

Secondly, in the psychology of people, a site is something more than just a set of pictures. This is your official representation, a kind of administration, the demand from which is increased. The site, as a rule, is launched by those stores that have already acquired their own identity and somehow stand out from competitors, have well-established mechanisms for interacting with the client. Now imagine that instead of the image of a pastry shop with hundreds of delicious cakes and a designer interior style, the customer will come to your house for an order and see stained old wallpaper and you pulling a cake from the balcony in slippers. It is unlikely that his expectations will be justified.

If you already have something to brag about, then another matter. Then you have to create a website, which must contain a catalog of your products, current prices, an individual order form, and contacts. When you have something to be proud of, you can add elements of status,

publish the faces of satisfied customers, their wonderful reviews of their work, and so on. In the meantime - gain experience, collect photos of your creations, reviews of those who have tried them, develop, but don't start a website.

Underwater rocks. You are hard, the share of the cake maker

Baking cakes is not without a fly in the ointment. The most common complaint of those who have started working to order is physical fatigue. Many women admit that they overestimated their strength. Fulfillment of orders with the parallel upbringing of the child becomes a burden for them. You have to spend the whole day on your feet near the oven and stove, while taking your son or daughter to the kindergarten or to sections and circles. Legs begin to hurt, nerves fail, patience bursts.

And it also happens that demand has gone, orders have gone, and not only there is no time to fulfill them, but also knowledge, it turns out, is somehow not enough. Orders are filled in a hurry at night, and a person suddenly finds himself spending several hours leveling a cake, which he could do much faster if he just knew how. Tortodel suddenly discovers that there is no time to study, and there is not much time. Cakes come out slanting, and the client is dissatisfied with the result. Time is generally a headache for everyone who makes cakes. For example, large cakes from 3-6 kg give more revenue, but it is better to take orders for them in advance, because there is a risk of not meeting the deadline. And the deadline here is strict: after the holiday, no one needs the cake.

Many mistakes are made when communicating with clients. For example, many cake makers forget to discuss return conditions with the client, when the customer, having already eaten the cake, says that he did not like the cake and wants to return the money. Even if your business is not registered, you should not forget about basic hygiene: cleaning nails, hands, teeth, and so on. Wear gloves, meet the customer in a cap or with collected hair, keep the kitchen, apartment and bathrooms clean, where the client can go, taking your finished order. Avoid situations where pets roam freely near orders. The client may be put off by this.

Another pitfall is scammers. Unfortunately, your activity on social networks will certainly not go unnoticed. One way to get divorced is this. A client enters your group and leaves an order on your wall. While you are not online, a scammer immediately answers the customer on your behalf in private messages - he names the price of the cake and “negotiates” the price. Details are sent to the client, he pays an advance payment, the scammer immediately disappears. Then the dissatisfied client writes in all publics that your community scammed him for money, and you are a scammer. Warn potential customers about such cases and clearly indicate who exactly you need to contact to complete the order. Also, never forget to watermark your photos so they don't get stolen.

IP opening. A little about the fears of “torto-makers”

One of the debatable questions among beginner cake makers is whether or not it is worth opening your own IP, officially registering a business and paying taxes to the state? From a legal point of view, of course, this is necessary. But in practice, when starting a cake business at home, most home bakers turn a blind eye to the formalities. Until a decent customer base has been built up and there is no stable sales volume, no one usually bothers with registration. For such a business in the format of a part-time job, this is unprofitable: you need to pay taxes and pay mandatory insurance premiums for yourself (in 2019, this is a one-time payment per year in the amount of 29,354 rubles). Of course, one can easily succumb to fears while reading legal advice. Up to the point that, for example, you can be imprisoned for five years, or, for example, fined 500 thousand rubles. But it is not so.

Why? Firstly, serious liability arises for tax evasion on an especially large scale, and it is rather difficult to prove this. Here you need a law enforcement officer to make a test purchase for a large amount or to prove that you received large incomes. And secondly, excuse me for being so direct, nobody needs you with your cakes. You can verify this if you open any news aggregator and see exactly who is being fined for illegal business activities under Article 171. As a rule, these are alcohol sellers, spontaneous street hawkers, or sellers of counterfeit antifreeze from the garage. Sometimes raids are organized along the embankments and parks, from where they drive any illegal trade of an unsightly appearance, flea markets, or, for example, hookah workers who sell hookahs from the floor. In a word, trouble awaits those who either sell "opium for the people" or simply an eyesore to the authorities.

Ready-made ideas for your business

Now imagine what will happen if the state massively starts hunting for maternity moms quietly selling cakes? At the same time, they bring up a couple of small noisy creatures, preparing dinners for their husbands, keeping the household. Yes, nothing but a people's revolution, which will begin with Malakhov's programs. The only option where you can run into a real problem is this. Some client will really suffer from your cake, for example, get seriously poisoned and write an evil statement to the police. Then a test may come to you. And he will fine you ... in the amount of 500 to 2000 rubles (administrative responsibility). Of course, accidents still occur, no one is immune from them. For example, one of your competitors can send you a check, from which you take customers away with your cakes. You can find out how such checks are carried out in practice and what you need to be prepared for.

It is worth thinking about a more serious business if you have at least bought an additional refrigerator, hired “extra hands” and are experiencing acute crowding in the room, which clearly does not correspond to the level of your ambitions and income. Then it is already possible to open an individual entrepreneur, look for premises for your own outlet or mini-workshop, purchase new equipment, and expand the sales market. The ideal option is to combine streaming production with the production of products to order. Products can also be sold to coffee shops, cafes and supermarkets. But remember that even a tiny production will require investments in the amount of 500 thousand rubles.

This business is not a business, but "self-employment". When considering it, I would pay attention to 5 main aspects:

1. Quality problems. You need to be very sensitive to the source material! If the recipe says "animal oil", then it must be a good quality oil. After all, not always "animal oil" - "animal". At dairy plants, other products, mainly of plant origin, are added to it to reduce costs (coconut and palm oil at best). And so in everything! At the same time, you need to understand that a tough approach to the quality of raw materials has the other side of the coin - an increase in the cost of the finished product. Balancing it is almost impossible. From low-quality raw materials, it is difficult to make a product that will be bought a second time.

2. On home equipment, it is impossible to reach ... conditionally "industrial volumes" of production, in other words, to a decent income. That's what industrial equipment is for.

3. Sales is always a delicate and complex matter, and the number of “orders” will be “jumping” in nature, and a permanent customer base is created over the years. Therefore ... maybe it makes sense to add something different with elements of meat to the sweet? Scientifically, this is called "diversifying the assortment."

4. When designing this business, special attention should be paid to the problems of “transportation” of finished products. Sometimes it's costly, sometimes it's not.

5. And the last, the so-called "illegal business". In fact, it is desirable to do everything in order not to fall under the "radar of the state", but, alas, this is impossible. It must be borne in mind that such activities are of little interest to the fiscal authorities and are difficult to prove, but ... one must always be on the alert. It is necessary to consult with a lawyer in advance how to answer questions if the situation turns out to be unfavorable. If our state were a little smarter, in its legislative part and not only, such a problem would not arise. In the meantime, we have ... Friends - everything, the rest - the law!

3999 people are studying this business today.

For 30 days this business was interested in 172885 times.

Profitability calculator for this business

Probably, every woman thought about how to make money at home. Indeed, a home business allows housewives to make good profits and at the same time pay enough attention to their loved ones. I must say that it is not difficult to find a good business for profit. One has only to look at the best, which will allow you to become a successful person. However, today we should talk about a business that every woman will like. So, in this article we will talk about how to make money on baking cakes at home.

Baking cakes at home as a business: Why choose such a business

Baking cakes at home is the perfect business for every woman who loves to bake delicious sweets. And if you don’t know where to start such a business, then you just need to read this article, which will help answer many questions.
The cake business is a lucrative business. And all because many modern parents want to give their child the best. And above all, it concerns food. Therefore, all modern mothers and fathers agree to pay money for delicious and natural homemade cakes. It follows that such a business can turn out to be a profitable business that will certainly bring good profits.

Where to begin

Baking cakes at home as a business is a responsible business that must be approached with great attention. To develop such a business, first of all, you need to select a competent team of professional confectioners. However, if you yourself plan to bake cakes, then the entire staff will consist of one person - that is, from yourself.

Like any other business, a business idea: baking cakes at home requires a competent advertising campaign. After all, only in this case will the population learn about your talents and profitable services. I must say that advertising such a business will require a lot of time and effort. Therefore, the entrepreneur must thoroughly prepare for this moment.

For advertising, you will need a catalog with colorful photos of your best cakes. However, in order to photograph a significant number of photographs, you need to conduct a kind of "charity event". Such an event is recommended to be held: at school, kindergarten and in any public place. However, before holding the action, you need to coordinate all the details with the management of a particular institution. Success from such advertising will be guaranteed to everyone. After all, people will be able to appreciate your talent and taste your pastries in one. And this means that your business will definitely have first customers in the near future.

Business idea: baking cakes at home: Advertising

Business idea: baking cakes at home should definitely develop. Therefore, social networks and regional forums can be used to attract customers. On the Internet, you should post posts with an ad and colorful photos. Experts recommend making several thematic texts, each of which will talk about a specific pastry. For example, you can make a post about children's pastries or wedding cakes. At the same time, several colorful photographs must be attached to each ad.

In describing your sweet masterpieces, it is recommended to use the most colorful epithets. It must be remembered that such a business is a specific business that can be implemented only in your city. In addition, such a business is highly competitive. Therefore, photos of your sweet works are recommended to be accompanied by bright and exciting descriptions. And if you can’t do this, then you can turn to the help of an experienced copywriter.

Business idea: baking cakes at home: How to organize production

At first, orders for baking cakes can be relatively small. Therefore, you can bake cakes right in your own kitchen. In the future, you can, of course, find a place where cakes will be baked on a large scale. However, you do not need to pay the rent in advance. You need to understand whether or not a cake baking business is right for you.

If your business has just started to develop, then you will have to do all the work yourself. You will have to find orders, communicate with customers and even deal with the delivery of finished products. The process of delivering a cake can seem like a time consuming task. Therefore, customers should be negotiated about this. Maybe they can pick up their order themselves.

Procurement of products

Baking cakes at home is an expensive and time-consuming process. Therefore, in this case, it is necessary to draw up a competent business plan, with which you can track all the tasks. To meet the needs of customers and keep them satisfied, you will need to explore a wide "menu" and purchase a large number of different products and cake decorations.

One more detail should be noted. It turns out that almost all products will have to be given to the customer in their own dishes. Therefore, it is recommended to purchase more different plates and other containers.

In addition, you should definitely think about purchasing professional equipment that will whip creams and various biscuits. At the same time, it is important to choose reliable and powerful equipment that will not let you down at a crucial moment. For baking cakes, you should use only fresh products. Therefore, food supplies should be replenished daily.
When certain ideas about this business have been formed, you need to start boring and dreary calculations. It is recommended to make calculations even before the first sale of a sweet product.

So, your task is to find out how much each sweet product costs. I must say that the enterprises strictly calculate the price of each cake. In order to find out how much one kilogram of a sweet product costs, you need to make a calculation, which must include the cost of food and other expenses. These costs include: water, electricity and, of course, labor. It is also important to calculate how much the decoration of each cake will cost. For decoration, it is recommended to use special boxes and stickers, which are purchased in advance in special stores or ordered from local printing houses.

• So, when drawing up a business plan, you need to know the approximate costs.
• It is worth preparing 180 thousand rubles for the purchase of products.
• Approximately 6,000 rubles should be spent on advertising and design.

How to overtake competitors

It has already been said above that such a business is highly competitive in every city. However, there is no need to despair. After all, today there is an opportunity to overtake everyone right from the start and make your business profitable. It must be remembered that a client can only be attracted by a twist.

For example, for men it is worth offering massive cakes with significant applications. But for the female, you need to make cakes with some small details.

It would be nice to work with a children's theme. After all, many parents buy cakes mainly for their children. According to this confectioner, it is worth coming up with a fabulous and at the same time bright decor for children's cakes.

Baking cakes at home business plan: When you need to develop

As soon as yours goes uphill and a lot of regular customers are recruited, you need to think about expanding your business. After all, in the home kitchen it will be difficult to fulfill many orders.

So, it is important to choose a room with a large living area and with all the necessary communications. At the same time, the room must comply with all sanitary standards. It is also worth buying a large refrigerator, which will store all the necessary products for baking.

Little tricks and how to attract new customers

If things are slowly going uphill for you. If you enjoy baking, then you need to heed some tips from the pros.

So, to attract new customers, it is possible if you put an attractive price on your products. It is worth saying that this moment must be taken with great responsibility. To do this, you should study the prices of your competitors and choose the ideal value.

It is recommended to increase the price of cakes gradually. And this should be done after an impressive client base has been collected. To make your business profitable, you need to stand out from the crowd. Therefore, the design of cakes should be made as beautiful and colorful as possible.

Attract customers with additional discounts and interesting bonuses. Therefore, it is recommended to pamper your customers with such offers.

It is also worth printing out business cards that you should leave in the most crowded places in your city.

One of the most common types of income for women is baking. This business is good because you can start it at home. At the first stage, you will not need a professional kitchen, assistants and expensive ingredients. Any housewife who loves to cook knows that from simple and affordable products you can cook a truly masterpiece that will be not only tasty, but also beautiful. You can learn how to make custom-made cakes that are popular among the people from many sources. Today it is the Internet, and all kinds of culinary publications. If there is such an opportunity, then you can refer to the old records of grandmothers and mothers. Home cookbooks usually contain the most successful and proven recipes. Decorations that each housewife can come up with to her taste or the choice of the customer will help to make custom-made products unusual and recognizable.

How to start your own cake business

One of the important points in the business of baking cakes is the ability to sell your products.. From the experience of home needlewomen, it is known that you can start by treating colleagues and acquaintances with your sweets. People are more willing to pay money for a product that they have tried themselves. If the pastry chef has a good reputation among friends, then the first sales to order are guaranteed. Then you can use social networks for advertising. Thematic groups with beautiful photos, which will depict the work of a confectioner, will attract the attention of users.

The most popular are children's sweets. Parents always strive to make an unforgettable holiday for their baby. A cake to order at a child's birthday is almost the main dish that all guests and the birthday boy pay attention to. It is important to design the product in such a way as to please children of different ages, boys and girls.

In the "arsenal" of the pastry chef there must be ideas for older people. For anniversaries, weddings and other celebrations, they always order large cakes so that all the guests have enough. The theme of their design depends on the occasion for which the treat is being prepared.

How much money do you need to start a business?

In order to bake sweets, you need a little: a mixer, a refrigerator, a comfortable table and an oven. Usually the housewives have all this in the kitchen. If there is a need to update the equipment, then 30 thousand rubles will be enough for this. About 10-15 thousand more will need to be spent on the purchase of forms, decorations and other things. Since we remember that we need to not only know how to bake delicious cakes to order, but also be able to sell them, it will be appropriate in the future to come up with our own branded label and box. This will give the business value, customers will remember the "trademark" better.

When calculating the cost of products, it must be taken into account that the consumption of gas, electricity and water will increase. Their price must be "laid" into the cost of products. On average, 1 kg of the finished product costs 100-300 rudders. You can sell them from 1000 rubles per kilogram. The average weight of the product is usually about 2 kg. For the production of cakes and pastries, the high weight of the product is beneficial. The largest orders will usually need to be made for weddings.

A lot of attention needs to be paid to the issue of purchasing products. The lower their cost, the more profitable the business. However, experts do not recommend saving on quality. It is better to do it differently: find wholesale suppliers whose prices are lower than in retail chains. You will also need special ingredients for work, for example, mastic for jewelry. In finished form, it is expensive, but real confectioners master the technology of its manufacture, thereby reducing the cost of the finished product. Due to the fact that the competition in the market is quite high, the prices should be slightly lower than those of other craftsmen. This will attract customers at an early stage.

How much money can you earn by making and selling cakes?

In order to answer this question, we will calculate the net profit of the company, based on industry average economic indicators. The daily sales volume of finished products is 20 kg, the production cost of 1 kg is $5 (including all costs, including payments to the state treasury), the average selling price is $9. As a result, the daily profit of the manufacturing company will be at the level of $80 , and monthly - 1760 dollars.

Acquisition of the necessary equipment

The cost of the production line, which allows to produce 50 kg of finished products per shift, is 70-100 thousand dollars. In addition, you need to purchase refrigeration equipment (about 3 thousand dollars), as well as an apparatus for the production of boxes (8-12 thousand dollars).

To fulfill individual orders, you will need separate tools (molds, mixers, devices for making cream, dough, etc.), their cost will not exceed $500-800. The production of cakes at home is usually carried out using standard kitchen appliances and utensils.

Documents for organizing a company for the production of cakes

The process of organizing your business begins with the execution of documents for an LLC (for a large-scale business) or an individual entrepreneur (if a small company is being created). To register an individual entrepreneur, you need to write an application, pay a state fee, make photocopies of the ID and passport, and for an LLC, in addition to the above points, it is necessary to form an authorized capital and resolve the issue with a legal address.

Regardless of the legal form of your activity, for registration you need to select a code according to the all-Russian classifier. In this case, it is OKVED 10.72.2 and 10.71.2(the first for long-term storage products, and the 2nd for non-durable).

In addition to the listed documents, you need to obtain certificates for the entire range of products, as well as comply with the requirements of fire services and representatives of Rospotrebnadzor. There are no more additional permits and licenses for this area of ​​commercial activity.

Tax regime

In the process of registering a company, you need to prepare an application for choosing a tax regime. This may be the STS (simplified system) or activities on a general basis. The latter option is suitable for large enterprises with a staff of more than a hundred people.

The simplified tax system provides for two options for calculating taxes: 6% of profits or 15% of revenues. If you choose the first option, do not forget to check the documents confirming the firm's expenses.

Diaper cake business

For a creative person, the confectionery business does not end with the ability to bake them in the usual way. Today, there are ideas for cakes made from inedible materials that are no less beautiful and healthy. An example of such products can be made-to-measure diaper products. Many home craftswomen today know how to make real masterpieces.

A custom-made diaper cake is a design that is very reminiscent of our usual confectionery. Unlike them, they are not treated to guests. Such gifts are brought to newborns or toddlers. It not only looks beautiful, but also creates a festive mood in the interior. After the holiday is over, mom can use diapers for their intended purpose.

Diaper cake technology

The technology for making such gifts to order is simple, but requires cleanliness. All items must be hermetically sealed. The design itself is durable, does not fall apart and is conveniently transported. Visually, the cake may look not only in the form of several round disks. Craftsmen manage to make boats, cars, houses out of diapers to order. Jewelry is another important detail that makes it special. As they use ribbons, flowers and children's toys. The more unique the design, the more likely it is to be liked by the customer.

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If you know how to cook deliciously, and your confectionery creations have long been in demand among all relatives and friends, then all that remains is to learn how to make cakes to order and how to start a business at home. After all, such an occupation can be mastered by any woman who wants to earn independently for all her needs.

Of course, when reaching a wide audience and producing large volumes of finished products, you can start opening a cake shop and even organize a whole network across a city or region. But for now, let's focus only on exclusive products that one person can make at home.

Advantages

The relevance of this type of business will never disappear. After all, cakes are a product for all occasions. Throughout the year, we buy them or bake them in honor of the holidays, use them as a gift, serve them on the table when guests come and just occasionally pamper children or the whole family in the mood.

And in recent years, a fashion for unusual confectionery has come to us from American culture. People want them to be exclusive, created and decorated according to their wishes, especially dedicated to some important event. Hence the fashion for making cakes to order.

When creating such an exclusive product, not only the skills and mastery of the chef are manifested, but also his creative talents, aesthetic tastes. Here a professional can show everything he is capable of. And if you know how to bake such sweets, then you can earn money on it.

The business of baking cakes has a number of other advantages:

• To begin with, you need the most minimal investment, and only with development and a good stable income, you can switch to more professional equipment.
• It is available to work at home, which is especially important for young mothers or people with disabilities.
• The competition in any city is low to medium, as the mass production of confectionery is focused on standard recipes.
• To begin with, it is not necessary to register with the tax service.

Where to begin?

Usually people who have the gift to cook tasty and beautiful by themselves gradually reach the level when acquaintances periodically place orders for certain events or holidays.

But what about a person who has just decided to open this kind of business?

1. Start by evaluating competitors in your city. Find their groups on social networks, review the ads. It is important for you to find out the offered assortment, the terms for making cakes to order, as well as the pricing policy. It would be useful to pay attention to the ways of advertising the most popular confectioners in the region.
2. Then think about what exactly you can offer. If the level of competition is high enough, then try to stand out in some way, for example, with unique decorations, non-standard recipes, or at least low prices.
3. Create a portfolio. Every time you bake a beautiful cake, take a high-quality photo. By presenting visual evidence of your skill, you will be able to interest customers.
4. Also take advantage of various advertising methods.

Are documents required?

It is advisable to register a business on cakes accordingly. But entrepreneurs experienced in this business do not recommend that beginners immediately go to the tax office as soon as such an idea comes to mind. First, try to see if you can do this business, develop a client base, organize the kitchen itself properly.

If you decide on official registration, then in order to bake cakes to order, it is enough to register an individual entrepreneur. To do this, an application is submitted in the prescribed form, a copy of the passport and identification code, as well as a receipt for payment of the state fee. This process will not take long.

It is much more difficult to obtain permission from the sanitary and epidemiological service and Rospotrebnadzor. They must check the conditions of compliance with sanitary standards in the kitchen and the quality of manufactured products.

Here you can download for free as a sample.

room

Since we are considering making cakes to order at home, there is no need to look for a suitable building or workshop. It is convenient enough to equip your kitchen. First, it must be perfectly clean. Secondly, all tools, utensils and products are arranged in a way that is comfortable for you to work with.

Another important point is that there should be enough space in the kitchen to fulfill orders. If the business becomes successful and you are unable to cope with the existing influx of customers on your own, you will need to hire assistants. And then, for the convenience of work, you will have to find an appropriate large room.

Equipment for the production of cakes

What do you need to start baking custom baked goods? Most likely, you already have enough equipment and tools for this. But here's a short list for inventory:

• food processor;
• oven and stove;
• fridge;
• various forms for baking;
• confectionery syringe or bag with nozzles;
• bowls;
• pots;
• rolling pin for dough, regular and curly;
• a set of tools for mastic;
• knives and a string for cutting even cakes;
• mixer and whisks for whipping;
• kitchen scales, measuring cups and spoons;
• spatulas, brushes, spatulas, etc.;
• sieve for sifting flour;
• cutting boards;
• baking paper;
• turntable for decorating cakes;
• various accessories for decoration (molds, plungers, curb recesses, molds);
• food coloring and markers.

Professional fixtures can be acquired gradually only after you start to fulfill large volumes of orders. To start, there is enough equipment, which, so, is in your kitchen.

Staff

Whether or not to hire someone to help you is your personal decision. Much here depends on the influx of customers, and if you can’t cope with it, then it is advisable to take the help of specialists who have experience working with confectionery.

But there is another side of the coin. If you start hiring employees, you will need not only to register an individual entrepreneur, but also to expand the kitchen space. And this will entail large financial investments in the enterprise.

Where to look for clients?

Baking cakes also involves trade in confectionery products. Well, if already at first you have friends who periodically order something for themselves. Over time, they will start recommending you to their friends. Word of mouth is the best way to spread information in your case.

1. Create groups or pages on social networks and post photos of your work there.
2. Make a separate website for viewing your finished products, as well as placing an order online or by phone.
3. Place ads on the Internet, in public transport or various institutions.
4. Several times for free to prepare beautiful and delicious cakes for some corporate party.
5. Agree on permanent cooperation with small shops that sell homemade or sweets.
6. Make business cards and distribute them to everyone you know.

Cost and profitability

Since you do not need to purchase expensive equipment, you will first have to spend only on the products themselves for the first masterpieces. If you bake them for free for the purpose of advertising, then this is the cost of starting a business. But the most profitable is the work to order.

Calculating the cost is pretty easy. To do this, accurately measure how much and what products you used for the cake. Add to this the cost of electricity, gas and water, and don't forget about packaging. The final amount just shows the real cost of the product. To make money on this and evaluate your efforts, it is recommended to double or even triple this amount.

But when pricing, be sure to stick to the framework. For example, if there are many chefs of the same kind in your area, then you should not overcharge. To become one of the most popular and sought-after craftsmen in the city, it is better, on the contrary, to reduce the cost of your products. For example, for starters, it may be as little as 20-40% markup.

To reduce the cost of products, it is desirable to purchase some of them (involving long-term storage) at wholesale depots, warehouses, and farmers. For example, by purchasing flour, dried fruits, sugar, cocoa and other similar ingredients in large volumes at a low price, you can significantly reduce the cost of the finished product.

The profitability of this type of business is considered quite high. And with minimal investment, after 3-4 months we can talk about net profit. If initially you already have everything you need, then from the first days you start earning only from the difference between the amount spent and the amount received.

As in any business, this business has its own troubles and difficulties, for which it is advisable to be prepared:

• Do not expect that baking cakes at home on your own, you will earn a lot. Getting rich here will not work, especially if you do not plan a large-scale expansion in the future.
• Confectioners complain of severe fatigue. After all, this is a laborious process and often women, constantly cooking to order, feel physical exhaustion. Especially if, in addition to making cakes, you also have to do household chores and children at the same time.
• It is very important to adhere to the exact terms agreed with the client. Indeed, after the expected holiday or event, the confectionery product will no longer be needed.
• Remember that the cake is a perishable product, so you need to think carefully about how long it will take to make it so that you do not have to keep it in the refrigerator for an extra day.
• With a large influx of customers, there is a risk of not having time to fulfill all orders. Therefore, decide in advance what volumes you can afford and do not gain more than you can cook. Or consider helpers.
• Periodically attend confectionery courses, then you can spend less time on individual stages of preparation or offer something original to your customers.
• Take care in advance about the conditions for returning unsuitable products. After all, it also happens that the client eats the whole cake, and then asks for a refund, because he did not like the taste.
• Don't forget your competitors. Some of them may do nasty things, such as alerting regulatory authorities about your activities or mistakes.
• Maintain perfect cleanliness in the kitchen and in the entire apartment, bathrooms, keep your hair tied up and under a cap so that customers are not scared off by the untidy appearance of the confectioner or the dirt around. Pets are also excluded from this way of earning.
• There are risks of encountering various kinds of scammers. For example, in social groups, someone can answer for you and take an advance payment for any order. It will ruin the chef's reputation. Therefore, initially establish communication methods so that there are no unpleasant misunderstandings.
• To avoid possible health problems for customers, always use only high-quality and fresh products for making cakes.

Financial part

In order to determine whether it is profitable to engage in this type of business, it is necessary to carry out preliminary calculations. Let's give the numbers in the table.

If you bake 20 cakes in a month and sell them for 2,000 rubles (at a cost of 1,000), then in two months you will be able to return the initial investment. But the exact figures will depend on your capabilities, customer base, competitors, pricing and order volumes.

Video: how to make money on cakes at home?